A Short Guide on Choosing Social Media Sites

Instagram. YouTube. Tumblr. LinkedIn. Facebook. Google+. Pinterest. Twitter. MySpace. The list goes on and on. Confusing, isn’t it, as to what social media site to use. 

By now, you or your company understands the value of social media. With so many choices of social media platforms, however, the problem is figuring out which ones to use. 

Currently, Facebook has the biggest user base, with Twitter, LinkedIn and Google+ not far behind. Their large user bases give you plenty of people to reach out to. This also makes it ideal for you to tap into a larger market and maximize promotion. 

The popularity or number of users of a social media platform should not be the only factor to consider when choosing the medium to promote your business. If you are looking into posting more images than text, then you should choose Instagram or Pinterest. This allows you to make a better presentation of high quality photographs as well as other graphic marketing material to interest and engage your consumers. 

 For general content such as articles, you can opt to use Facebook or Twitter. While Facebook also allows photo and video content, Twitter is more ideal for instant and brief updates, news, and the like. 

This short guide should assist you on deciding the social media site that is most suitable. Social media experts can also help you choose and manage your accounts to boost your marketing efforts.

Tips on Dealing with Negative Publicity

For Hollywood folks, any type of publicity, good or bad, is useful. Just take for example, the alleged tirade by Christian Bale in a film shoot a few years ago. Though stories of the incident hogged numerous headlines of showbiz outlets worldwide, it didn't affect how high the actor's films grossed. 

Sadly though, the same scenario is hardly to happen in business. One negative review on a consumer website and a business can suffer. Even long-established and successful businesses risk being knocked off their pedestal if they get an unfavorable review from an angry customer, especially these days when consumer-written posts can easily be shared through social media. 

One way to deal with a not-so-glowing review is to address it head-on. Find out why the customer was unsatisfied with a product and set up a focus group discussion to further delve into the issue. Here, you have to be careful not to act so defensive; otherwise, you'll end up turning more customers away than winning them over. 

Another good way to deal with a bad review is by encouraging satisfied customers to post positive reviews. You can do this by offering a gift or a discount to those who will share their experience with other customers. The more positive posts you receive, the more chances you gain to put those negative ones to rest.

Creating Quality Content for Every Site

To achieve better search engine rankings and enhance their online presence, businesses rely on methods like search engine optimization (SEO). The key to successful SEO is to create fresh and high-quality site content that is informative and relevant. These days, rather than engage in highly technical and labor-intensive tasks like content generation and keyword optimization, businesses often turn to reliable online marketing companies for the best results. 

A Forbes.com article emphasizes the need to produce quality site content. Among other things, sites that don’t produce fresh content often enough are bound to suffer lower search engine rankings as well as poor online visibility. SEO strategies also need to take into account changes to search engine algorithms that can affect site rankings. Meanwhile, rather than duplicate existing site content, businesses can take cues from their competitors and come up with their own infographics or blog posts. 

Established SEO providers follow ethical optimization methods to ensure their clients’ sites don’t get penalized due to search engine violations. For instance, these providers observe proper keyword density and steer clear of thin or shallow content that does nothing to boost site relevance. Rather, these SEO specialists produce quality unique content with appropriate graphics or videos.