Tips on Dealing with Negative PublicityPosted in Negative Publicity, not-so-glowing review, online reputation management orange county
Sadly though, the same scenario is hardly to happen in business. One negative review on a consumer website and a business can suffer. Even long-established and successful businesses risk being knocked off their pedestal if they get an unfavorable review from an angry customer, especially these days when consumer-written posts can easily be shared through social media.
One way to deal with a not-so-glowing review is to address it head-on. Find out why the customer was unsatisfied with a product and set up a focus group discussion to further delve into the issue. Here, you have to be careful not to act so defensive; otherwise, you'll end up turning more customers away than winning them over.
Another good way to deal with a bad review is by encouraging satisfied customers to post positive reviews. You can do this by offering a gift or a discount to those who will share their experience with other customers. The more positive posts you receive, the more chances you gain to put those negative ones to rest.