Wednesday, April 2, 2014


Popular Search Engines Indispensable to SEO

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Search engine optimization or SEO is quickly becoming one of the most sought-after online marketing systems today. It relies on getting client sites and web pages up into the first few pages of search engine results pages or SERPs. Here are a few of the most popular search engines that your SEO campaign shouldn’t miss out on: 

 Google has always been the king of search engines when it comes to its algorithms, catalog and users, and as things are going, things are only looking upward. It’s so popular that today’s common term for looking things up in the Internet is to “Google it”. Hence it’s not really a question of if you’re going to make your SEO campaign adhere to Google’s algorithms. 

While Yahoo! isn’t quite as popular as Google when it comes to random web searches, it remains an excellent platform when it comes to news, shopping, email, and even as a travel directory. As a matter of fact, its home page itself serves as a news portal that allows you to browse through the latest happenings even before you key in a search. 
The popularity of comes from its search organization and grouping, focusing more on actual search results than ad placement. Hence it’s an excellent portal for prospective customers or clients who just want a simplistic way to know more about the products and services you offer.