Start Writing More Engaging Content Today!

The idea that “Content is King” is thrown around often by internet marketing experts—and for good reason. Search Engine Optimization relies heavily on the strength of the content that leads to the target site or page. If content is not up to par with the standards of readers, the target site or page tends to stall in its climb up the search engine results pages or SERPs like a poorly-maintained engine.

Fortunately, there are a few simple ways to make your content more attractive to your readers than usual. Try following the tips below the next time you write a new piece for your website:

Subheadings

Remember when you were in school and you groaned at the sight of handouts with page after page of blocks of text? That’s exactly how your readers feel when you do the same with your content. Segregate your ideas by using subheadings. These keep the blocks of text at a minimum and make it easy for readers to find the information they are looking for.

Ask the Readers

Never forget that the content you produce is for the benefit of your readers. To keep engagement rates high, use your social media profiles to ask readers what they want to read about. Knowing which topics pique your readers’ interest can help give your writing direction.